The Advanced PPC Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your digital marketing career with hands-on experience in managing paid marketing initiatives.
Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.
Target Audience
PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, digital marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, and entrepreneurs and business owners.
Learning Objectives
By the end of this Advanced Pay Per Click (PPC) Certification Training, you will be able to:
- Understand pay per click advertising concepts
- Analyze the market shared by each search engine
- Choose the best-suited keywords to fit the advertising model
- Analyze different campaign settings and PPC pricing, models.
- Develop paid advertisement campaigns and use ad groups effectively
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