Course Description
The Digital Marketing Specialist Masters Program is designed to transform you into a digital powerhouse with in-depth expertise in every branch of online marketing. The training is structured around a proven learning path prescribed by senior industry leaders.
Hands-on learning with live projects and simulation exams complements world-class course content in SEO, PPC, social media, and web analytics. Learners have the flexibility to attend as many of the 35+ live online instructor-led classes as necessary. Monthly mentoring sessions by international keynote influencers and thought leaders round out the learning, adding a global dimension to the training.
Target Audience
Anyone who is looking to further his or her career in digital marketing should take this digital marketing course, especially those seeking leadership positions. Any of these roles can benefit from this Digital Marketing Specialist training:
- Marketing Managers
- Digital Marketing Specialists
- Marketing or Sales Professionals
- Management, Engineering, Business, or Communication Graduates
- Entrepreneurs or Business Owners
- Marketing Consultant
Learning Objectives
This digital marketing course will help you to:
- Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
- Become competent in planning, managing, and executing integrated multi-channel campaigns
- Lead digital marketing teams and digital marketing initiatives for your organization
- Understand how digital marketing disciplines all work together and how to optimize your use of each one
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